OAJ-E-KAMAL / BUSINESS THINKING
Business Insights
Practical thinking for stronger performance, healthier profits, more effective teams and sustainable business growth.
Latest Insights
Why Are So Many Leads Going Nowhere?
Your salespeople are busy. Meetings are happening. Proposals are being sent. Yet orders remain disappointing. Activity is not the same as sales progress. Map your pipeline into clear stages: enquiry, qualification, proposal, negotiation and closure. Measure how many opportunities move forward at each stage. The biggest improvement may come from fixing one weak conversion point…
Sales are growing. Why aren’t profits?
Sales growth isn’t always profit growth. Explore how discounts, customer profitability, product margins and rising costs change the results.
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